A blind boy sat on the steps of a building with a hat by his feet. He held up a sign which read, “I am blind, please help.” ...
Have you ever looked at a sign or a logo and the font makes it impossible to read what’s written? Maybe it’s the opposite and ...
In today’s world, we talk a great deal about the digital world and experience. But everyday, at some point, we still turn off ...
Simply put, the’ figure’ is what your eye is drawn to and what you focus on. And the ‘ground’ is everything else. These are also ...
The average reader takes about a half second to read one word. The average shopper looks at a physical or digital sign, on ...
I've talked about Sign designs before in my post Stop Making Us Read I explained that this form of communication, graphically ...
The concept of "visual contamination" or "visual pollution" is not new. However, it's an increasing problem specially in ...
This sign says: In this location, near this symbol or in the direction of an accompanying arrow, this place of business has two ...
A recent study by the McCombs School of Business at The University of Texas has shown that the marketers who have been more ...